Reintroduce: Advertisement

From FreeReading

What to Do

Prepare

Make a large version of the Advertisement Poster on the board or chart paper.

Model/Instruct

1. Explain the lesson.

Today we will be creating an advertisement as a group. Remember that advertisements are one form of persuasive writing. An advertisement is designed to sell a product, place, or service.

2. Explain the Advertisement Poster.

We will use this poster to create our ad. First we will begin with a catchy title. Next we will state a positive opinion about the product, place, or service that we are advertising. Then we will give two reasons to support it. We will make sure to use descriptive words to make our reasons more convincing. Last, we will add a picture to catch the reader’s attention.

Practice

3. Decide on a product, place, or service to advertise.

What type of product should we advertise -- a place to visit, a product to buy, or a service to be provided?

Help students to come up with a product, place or service with which most of them are familiar.

4. Complete the poster as a group. Encourage students to use descriptive and persuasive words.

5. Ask students to draw a picture of the product, place, or service that they are advertising.

Now that we have made an ad together, I’d like you to think of a product, place, or service that you would like to advertise and then make a drawing that will grab the reader’s attention. This drawing will help you to write your own ad.

Adjust

For Advanced Students:

Challenge these students to make a list of as many reasons as possible to buy the product or service, or to go to the place.

For Struggling Students:

These students may have difficulty understanding types of products. Provide them with examples of places to visit, products to buy, and services to be provided.

For ELL Students:

These students may need extra help with descriptive words. Explain the function of adjectives and provide examples.

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